Brigid Appiah Otoo Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

University of Central Arkansas

unknown

3 h-index 7 pubs 102 cited

Research Areas

Consumer Behavior in Brand Consumption and Identification Technology Adoption and User Behaviour Social Media and Politics Media Studies and Communication Decision-Making and Behavioral Economics Advanced Neural Network Applications

Links

ORCID Research Group

Is this your profile? Verify and claim your profile

OverviewAI-generated summary

Brigid Appiah Otoo's research investigates consumer behavior and engagement with social media and digital technologies. Her work explores the underlying motivations for user engagement, including socio-psychological factors and consumer values, particularly in the context of brand interactions. Otoo has examined the continuous engagement practices of consumers and the specific attachment patterns of younger generations, such as iGen users, to social media platforms. Additionally, her research extends to user perceptions of privacy risks associated with artificial intelligence, such as intelligent voice assistants, and the drivers influencing their continued use. Otoo has also applied computational methods, specifically deep reinforcement learning, to address practical challenges like dynamic staff scheduling in service systems, using a grocery store as a case study. Her scholarly output includes multiple publications, and she has an h-index of 3 with 102 citations.

Metrics

  • h-index: 3
  • Publications: 7
  • Citations: 102

Selected Publications

  • Do Perceived Privacy Risks of AI Matter? A Longitudinal Study on the Drivers of Continued Use of Intelligent Voice Assistants (2025) DOI
  • Applying Deep Reinforcement Learning to Dynamic Staff Scheduling in a Service System with Nonstationary Arrival Process; a Case Study of Grocery Store (2022) DOI
  • What keeps me engaging? A study of consumers' continuous social media brand engagement practices (2022) DOI
  • What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement (2022) DOI
  • iGen User (over) Attachment to Social Media: Reframing the Policy Intervention Conversation (2021) DOI

Collaborators

Researchers in the database who share publications

Samira Shirzaei Nichols University of Central Arkansas 1 shared publication Samira Nichols University of Central Arkansas 1 shared publication

Similar Researchers

Based on overlapping research topics

Murphy Aycock University of Arkansas at Fayetteville
Consumer Behavior in Brand Consumption and Identification Technology Adoption and User Behaviour Media Studies and Communication
Strong match 4 shared topics
Javad Mousavi University of Arkansas at Fayetteville
Consumer Behavior in Brand Consumption and Identification Technology Adoption and User Behaviour Media Studies and Communication
Strong match 4 shared topics
Alana H. Patterson University of Arkansas at Fayetteville
Consumer Behavior in Brand Consumption and Identification Technology Adoption and User Behaviour Media Studies and Communication
Strong match 4 shared topics
Leah Warfield Smith University of Arkansas at Fayetteville
Consumer Behavior in Brand Consumption and Identification Technology Adoption and User Behaviour Media Studies and Communication
Good match 4 shared topics
Joe Cangelosi University of Central Arkansas
Consumer Behavior in Brand Consumption and Identification Social Media and Politics Media Studies and Communication
Good match 4 shared topics
David McCalman University of Central Arkansas
Consumer Behavior in Brand Consumption and Identification Technology Adoption and User Behaviour Media Studies and Communication
Good match 4 shared topics