Susan Myers Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

University of Central Arkansas

faculty

9 h-index 40 pubs 303 cited

Research Areas

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OverviewAI-generated summary

Susan Myers' research examines the impact of language, source characteristics, and message cues on social media engagement, particularly within influencer marketing contexts. Her work investigates how familiarity and likeability influence outcomes in influencer marketing on platforms such as Instagram. Myers also studies the effects of specific linguistic features and personality traits of influencers on follower behavior and engagement. Her publications include analyses of pet influencer marketing, affiliate marketing, and the examination of religious influencer messages within a Christian context across multiple platforms. Myers has also contributed to broader discussions on communication and engagement through her work on wine tourism destinations and social media. Her scholarly contributions are reflected in an h-index of 9 and over 300 citations across 40 publications.

Metrics

h-index: 9
Publications: 40
Citations: 303

Selected Publications

Exploring how language drives engagement: an analysis of social media engagement on Facebook and Instagram in wine tourism destinations (2025) DOI
Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior (2023) DOI
Social religion: A cross-platform examination of the impact of religious influencer message cues on engagement – The Christian context (2023) DOI
The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing (2022) DOI
Instagram Source Effects: The Impact of Familiarity and Likeability on Influencer Outcomes (2021) DOI