Sangwon Na Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

University of Central Arkansas

faculty

5 h-index 7 pubs 228 cited

Research Areas

Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Gender Diversity and Inequality Technology Adoption and User Behaviour

Links

ORCID Research Group

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OverviewAI-generated summary

Sangwon Na's research investigates consumer behavior and engagement within the realm of esports and digital assets. His work explores factors such as the influence of esports identification on consumption patterns and the role of "Fear of Missing Out" (FOMO) in driving online fan engagement with sports teams' social media. Na also examines issues of diversity within esports, approaching the topic from a leisure constraints perspective.

His scholarly output includes seven publications, with a notable h-index of 5 and over 228 citations. Na's recent publications in 2023 and 2025 reflect his active engagement with current trends in digital media and sports consumption.

Metrics

  • h-index: 5
  • Publications: 7
  • Citations: 228

Selected Publications

  • Exploring Consumption Behavior of Digital Assets in Esports: The Influence of Esports Identification (2025) DOI

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