Charlotte McCormick

Researcher

University of Arkansas at Fayetteville

unknown

2 h-index 9 pubs 14 cited

Research Areas

Substance Abuse Treatment and Outcomes Media Studies and Communication Advanced Neural Network Applications Health Literacy and Information Accessibility Behavioral Health and Interventions Technology Adoption and User Behaviour Health and Medical Research Impacts

Is this your profile? Verify and claim your profile

OverviewAI-generated summary

Charlotte McCormick's research focuses on the intersection of digital media, public health, and tobacco use prevention. Her work investigates how social media platforms, such as TikTok, are utilized for the promotion and sale of nicotine products, including e-cigarettes and nicotine pouches. McCormick has developed and utilized large-scale datasets, such as the DEFEND dataset, to train foundation models for tobacco addiction prevention. These models employ advanced deep learning techniques to assess tobacco usage from video content. She also curates public health advocacy datasets containing tobacco usage videos from social media platforms. Her publications explore the discreet marketing of these products and the development of data-driven strategies for public health interventions.

Metrics

  • h-index: 2
  • Publications: 9
  • Citations: 14

Selected Publications

  • Music festivals, exclusive concerts and reward programmes: nicotine pouch promotion on social media (2025) DOI
  • Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media (2024) DOI
  • Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media (2024) DOI
  • #Discreetshipping: Selling E-cigarettes on TikTok (2024) DOI

Collaborators

Researchers in the database who share publications

Naga Venkata Sai Raviteja Chappa University of Arkansas at Fayetteville 3 shared publications Michael K. Shepard University of Arkansas at Fayetteville 2 shared publications Page D. Dobbs University of Arkansas at Fayetteville 1 shared publication Eric D. Schisler University of Arkansas at Fayetteville 1 shared publication

Similar Researchers

Based on overlapping research topics

Plangkat J. Milaham University of Arkansas at Fayetteville
Substance Abuse Treatment and Outcomes Media Studies and Communication Behavioral Health and Interventions
Good match 4 shared topics
Lisa Bazzett-Matabele University of Arkansas for Medical Sciences
Substance Abuse Treatment and Outcomes Health Literacy and Information Accessibility Behavioral Health and Interventions
Good match 4 shared topics
Brett Glenn University of Arkansas for Medical Sciences
Advanced Neural Network Applications Health Literacy and Information Accessibility Technology Adoption and User Behaviour
Good match 4 shared topics
William Baker University of Arkansas at Fayetteville
Substance Abuse Treatment and Outcomes Media Studies and Communication Advanced Neural Network Applications
Good match 4 shared topics
Sandilyn Bullock University of Arkansas for Medical Sciences
Substance Abuse Treatment and Outcomes Media Studies and Communication Health Literacy and Information Accessibility
Good match 4 shared topics
Ronald G. Thompson University of Arkansas for Medical Sciences
Substance Abuse Treatment and Outcomes Behavioral Health and Interventions Technology Adoption and User Behaviour
Good match 4 shared topics