Christopher Kyle Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

University of Arkansas at Little Rock

unknown

1 h-index 9 pubs 5 cited

Research Areas

Media Studies and Communication Consumer Behavior in Brand Consumption and Identification

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OverviewAI-generated summary

Christopher Kyle's research investigates textual modes, imagery, and claims within print advertising, specifically comparing business-to-business (B2B) and business-to-consumer (B2C) contexts. He has published work in this area, with his most recent publication dating to 2021. Kyle's scholarly output includes 9 total publications and has garnered 5 citations, resulting in an h-index of 1. He has a documented collaboration with David A. Gilliam from the University of Arkansas at Little Rock, with whom he shares one publication. Kyle remains an active researcher.

Metrics

  • h-index: 1
  • Publications: 9
  • Citations: 5

Selected Publications

  • Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising (2021) DOI

Collaborators

Researchers in the database who share publications

David A. Gilliam University of Arkansas at Little Rock 1 shared publication

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