Gonca Soysal Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

University of Arkansas at Fayetteville

faculty

8 h-index 17 pubs 503 cited

Research Areas

Consumer Behavior in Brand Consumption and Identification Decision-Making and Behavioral Economics Online and Blended Learning Retail Management and Operations

Links

ORCID Research Group

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OverviewAI-generated summary

Gonca Soysal's research focuses on understanding consumer behavior within retail environments, particularly in the context of multichannel and online sales. Her work investigates how factors like demand uncertainty and attribute-based markdown policies influence decision-making for seasonal goods, with a specific emphasis on the fashion industry. Soysal has published 17 articles, accumulating over 500 citations and an h-index of 8. Her recent publications explore the integration of online and offline retailing strategies and the long-tail effects observed in multichannel customer purchase behavior within the fashion market.

Metrics

  • h-index: 8
  • Publications: 17
  • Citations: 503

Selected Publications

  • Multichannel customer purchase behavior and long tail effects in the fashion goods market (2022) DOI
  • Alleviating demand uncertainty for seasonal goods: An analysis of attribute-based markdown policy for fashion retailers (2022) DOI
  • Online and offline retailing: What we know and directions for future research (2022) DOI

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