Joe Edward Hatfield Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

University of Arkansas at Fayetteville

faculty

4 h-index 26 pubs 65 cited

Research Areas

Media Studies and Communication Race, History, and American Society LGBTQ Health, Identity, and Policy Social Media and Politics Digital Mental Health Interventions Racial and Ethnic Identity Research Consumer Behavior in Brand Consumption and Identification

Links

ORCID Lab Website

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OverviewAI-generated summary

Joe Edward Hatfield's research examines the construction and performance of public memory, particularly through digital and media ecologies. His work investigates how marginalized communities, including Black and transgender individuals, utilize digital platforms to construct counterpublics and preserve memories in the face of historical erasure or societal stigma. Hatfield has published on topics such as digital counterpublic memories of anti-Black racism, the rituals of commemoration for trans lives on social media, and the emergence of gender-variant selfies in print media.

His research also explores the role of corporate museums in shaping public memory and organizational rhetoric, as seen in his work on the Walmart Museum. Furthermore, he has investigated queer monumentality in the age of augmented reality and the preservation of public memories of the Queer South through digital means. Hatfield's scholarship has resulted in 26 publications, with an h-index of 4 and 65 total citations.

Metrics

h-index: 4
Publications: 26
Citations: 65

Selected Publications

Archiving memorial images circulated via social media after the suicide of a trans teenager (2025) DOI
Introducing corporate museums to teach public memory and organizational rhetoric (2025) DOI
Book Review: Applied Business Rhetoric TomlinsonE. C. (2024). Applied Business Rhetoric. Lanham, MD: Lexington Books, 227 pp. (2025) DOI
Caring for Public Memories of the Queer South with the Arkansas “Cemetery Angel” (2024) DOI
Style: A Queer Cosmology (2024) DOI
Valuing Trans Lives After Suicide: Rituals of Commemoration in Digital Social Media Culture (2024) DOI
Branding public memory in the Walmart Museum (2024) DOI
Black Hauntography as Critical Memory: Visualizing Absent Infrastructures in Virtual Reality (2024) DOI
Stonewall forever: queer monumentality in the age of augmented reality (2023) DOI
Forgetting Fulbright: opposing racist public memory at the University of Arkansas (2023) DOI
Moments of shame in the figural history of trans suicide (2022) DOI
Trans* media ecology: The emergence of gender variant selfies in print (2021) DOI