Shannon Younger Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Assistant Professor

University of Arkansas at Fayetteville

faculty

2 h-index 8 pubs 98 cited

Research Areas

Entrepreneurship Studies and Influences Media Studies and Communication Decision-Making and Behavioral Economics

Links

ORCID Research Group

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OverviewAI-generated summary

Shannon Younger's research focuses on the strategic communication employed by entrepreneurs, particularly in the context of evolving market categories and prelaunch project development. Her work investigates how founders craft narratives to engage potential audiences and secure investment. Younger's publications explore frameworks for aligning founder stories with market stages and generating excitement for new ventures through effective framing techniques. Her scholarship aims to understand the dynamics of entrepreneurial storytelling and its impact on audience perception and project success.

Younger's academic contributions include a h-index of 2 and a total of 8 publications with 98 citations. She is an Assistant Professor at the University of Arkansas at Fayetteville. Her recent publications, dating from 2024 to 2025, highlight her ongoing engagement with current research in entrepreneurship and communication.

Metrics

  • h-index: 2
  • Publications: 8
  • Citations: 98

Selected Publications

  • Puffing Up a Prelaunch Project: Generating Audience Engagement via Entrepreneurial Framing (2025) DOI
  • Legitimately distinct entrepreneurial stories in evolving market categories (2024) DOI

Similar Researchers

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