Teresa Tackett Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Assistant Professor, Digital and Social Media Advertising and/or Public Relations

University of Arkansas at Fayetteville

faculty

3 h-index 12 pubs 19 cited

Research Areas

Gender Diversity and Inequality Job Satisfaction and Organizational Behavior Social Media and Politics Media Studies and Communication Racial and Ethnic Identity Research Digital Marketing and Social Media Misinformation and Its Impacts

Links

ORCID Research Group

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OverviewAI-generated summary

Teresa Tackett's research investigates how gender influences experiences within the advertising industry, particularly concerning creativity, leadership, and workplace environments. Her work examines how women leaders perceive and navigate gender bias in creative departments, and analyzes the self-representation of award-winning agencies in relation to gender diversity. Tackett also explores the impact of remote and hybrid work arrangements on employee engagement and well-being, with a focus on creating more supportive work settings.

Her scholarship extends to public interest communication, analyzing how women political candidates construct their identities amidst societal expectations. Tackett's research utilizes textual analysis to examine political advertisements, particularly focusing on women in gubernatorial races. Her work contributes to understanding workplace dynamics, gender issues in professional fields, and the evolving nature of employee engagement in contemporary work structures.

Metrics

  • h-index: 3
  • Publications: 12
  • Citations: 19

Selected Publications

  • Using Public Interest Communication to Construct Women’s Political Candidate Identities Amid Impossible Expectations (2025) DOI
  • Pistols and pearls: A textual analysis of women’s 2022 US gubernatorial political advertisements (2025) DOI
  • Corporate social advocacy and reproductive rights: Analyzing public relations responses to <i>Dobbs v. Jackson</i> (2025) DOI
  • “Doing Gender” at Work: Women Leaders’ Perspectives on Gender Bias in Advertising Creative Departments (2025) DOI
  • A balanced approach: remote employees’ experiences with employee engagement and well-being (2025) DOI
  • The Work from Home (WFH) Employee Engagement Experience (2025) DOI

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