Syed Imran Ali Meerza Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

Arkansas Tech University

faculty

9 h-index 44 pubs 179 cited

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Biography and Research Information

OverviewAI-generated summary

Syed Imran Ali Meerza's research investigates consumer behavior and decision-making, particularly in relation to health and agricultural products. His work has explored how information, or the lack thereof, influences consumer choices and valuations, using experimental and data-driven approaches. Several publications focus on information avoidance, including its impact on understanding health threats like antimicrobial resistance and its connection to emotional responses during stressful periods such as the COVID-19 pandemic. Meerza also studies the application of machine learning techniques for prediction and identification in areas such as early diabetes detection and identifying food-insecure households. His research extends to consumer attitudes toward agricultural practices, including antibiotic use in livestock and the valuation of biofortified crops. With a publication record of 44 papers and 179 citations, his work contributes to understanding complex behavioral patterns and leveraging data analysis for practical applications.

Metrics

  • h-index: 9
  • Publications: 44
  • Citations: 179

Selected Publications

  • Good News or Bad News First? The Impact of Sequential Information and Recency Bias on Consumers’ Valuations of Zinc Rice (2025) DOI

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