Brandon R. McFadden Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

High Impact

Professor

University of Arkansas at Fayetteville

faculty

21 h-index 104 pubs 1,539 cited

Research Areas

Consumer Behavior in Brand Consumption and Identification Health Literacy and Information Accessibility Decision-Making and Behavioral Economics Misinformation and Its Impacts Vaccine Coverage and Hesitancy Technology Adoption and User Behaviour Food composition and properties Advanced Neural Network Applications

Links

ORCID Lab Website Research Group

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OverviewAI-generated summary

Brandon R. McFadden's research investigates consumer behavior and decision-making, particularly in relation to food choices, health information, and emerging technologies. His work explores how individuals process information about nutrition, such as added sugars on food labels, and how this influences their purchasing decisions. McFadden also studies public opinion on scientific advancements, including gene editing in agriculture and medicine, examining the type and amount of evidence needed to shape public perception.

His research extends to understanding biases and preferences related to resources, such as implicit and explicit biases for recycled versus tap water. McFadden has also examined consumer responses to economic conditions, specifically during recessions, and the potential impact of financial incentives on health behaviors, like vaccine uptake. He is a Co-Principal Investigator on a National Science Foundation grant totaling $1,000,000 focused on developing a large-scale multi-modality learning system to identify tobacco addiction and predictive analytics via social media platforms.

With a scholarly record including 104 publications and 1,539 citations, McFadden holds an h-index of 21. He collaborates with researchers at the University of Arkansas at Fayetteville, including Lawton Lanier Nalley, Alvaro Durand‐Morat, Nathan Kemper, and Michael P. Popp. He leads a research group and maintains an active lab website, indicating an ongoing engagement with his research areas.

Metrics

  • h-index: 21
  • Publications: 104
  • Citations: 1,539

Selected Publications

  • Claiming confidence: U.S. consumer trust in meat and poultry claims (2026) DOI
  • Consumer preferences for food waste reduction technologies in apples (2026) DOI
  • Consumer acceptance of gene-edited non-browning bananas to reduce food waste (2026) DOI
  • From deficiency to demand: Consumer preferences for zinc-biofortified rice in Colombia (2025) DOI
  • The Effects of Class-Action Lawsuits on California Glyphosate Usage (2025) DOI
  • Racial differences in knowledge, attitudes toward vaccination, and risk practices around Lyme disease in the United States (2025) DOI
  • Consumer Confusion About Product Names Commonly Used to Describe Hemp‐Based Oils (2025) DOI
  • Bridging taste and health: the role of machine learning in consumer food selection (2025) DOI
  • Required informational barriers to accessing groceries from food banks (2025) DOI
  • Consumer Preferences for Low-Methane Beef: The Impact of Pre-Purchase Information, Point-of-Purchase Labels, and Increasing Prices (2024) DOI
  • Could measuring factors other than a lack of financial resources help in achieving the zero hunger goal (2024) DOI
  • Potential response of Mexican consumers to a Ban on genetically modified Maize imports (2024) DOI
  • Lumpy Heterogeneity in Groundwater Service Values and Time Preferences (2024) DOI
  • Agricultural producer and non-producer perceptions of crop residue burning: a focus on arkansas (2024) DOI
  • Potential consumer response to the healthy symbol proposed by the U.S. food and Drug Administration (2024) DOI

Federal Grants 1 $1,000,000 total

NSF Co-PI

SCH:Large-scale Multi-Modality Learning System to Identify Tobacco Addiction and Predictive Analytics via Social Media Platforms

Smart and Connected Health $1,000,000

Collaborators

Researchers in the database who share publications

Lawton Lanier Nalley University of Arkansas at Fayetteville 3 shared publications Alvaro Durand‐Morat University of Arkansas at Fayetteville 2 shared publications Nathan Kemper University of Arkansas at Fayetteville 2 shared publications Michael P. Popp University of Arkansas at Fayetteville 2 shared publications Savanna Turner University of Arkansas at Fayetteville 2 shared publications Robert Thiel University of Arkansas at Fayetteville 2 shared publications Saroj Adhikari University of Arkansas at Pine Bluff 2 shared publications Shelby Rider University of Arkansas at Fayetteville 1 shared publication

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