Claudia B. Ambs Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

Arkansas State University

grad_student

1 pubs

Research Areas

Behavioral and Psychological Studies Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Higher Education Research Studies

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OverviewAI-generated summary

Claudia B. Ambs is a graduate student at Arkansas State University. Her research interests include the relationship between team brand associations, fan identification, and behavioral intentions. She has published work exploring these connections, with her most recent publication dating to 2022.

Metrics

  • Publications: 1

Selected Publications

  • Relationship Between a Reflective-Formative Model of Team Brand Associations and Behavioral Intentions: The Mediating Effect of Fan Identification (2022) DOI

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