Jee Young Chung Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Associate Professor

University of Arkansas at Fayetteville

faculty

9 h-index 23 pubs 423 cited

Research Areas

Digital Marketing and Social Media Media Studies and Communication Technology Adoption and User Behaviour Behavioral and Psychological Studies SARS-CoV-2 and COVID-19 Research Vaccine Coverage and Hesitancy

Links

ORCID Lab Website Research Group

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OverviewAI-generated summary

Jee Young Chung's research investigates consumer behavior and advertising strategies across various platforms. Her work includes an empirical analysis of IPO prospectuses applying the impression formation model and an examination of message strategies in charity and alcohol advertisements on social media platforms. Chung has also explored the role of follower size in influencer marketing, focusing on source credibility and attribution theory. In addition to her work on marketing and communication, Chung has contributed to health sciences research, co-authoring a publication on vaccination against SARS-CoV-2 using extracellular blebs derived from spike protein-expressing dendritic cells. She holds a h-index of 9 with 23 total publications and 423 citations.

Metrics

  • h-index: 9
  • Publications: 23
  • Citations: 423

Selected Publications

  • Exploring the first impression of a company: an empirical analysis of IPO prospectuses applying the impression formation model (2024) DOI
  • Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory (2024) DOI
  • Save the Amazon Rainforest!: Message Strategies of Charity Advertising in Social Media (2022) DOI
  • Alcohol Advertising on Social Media: A Content Analysis on Message Strategies of Alcohol Advertisements on Facebook, Twitter, and Instagram (2022) DOI

Collaborators

Researchers in the database who share publications

Rachel Braun University of Arkansas at Fayetteville 1 shared publication

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