Matt Brown Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

Arkansas Tech University

faculty

5 h-index 22 pubs 152 cited

Research Areas

Digital Marketing and Social Media SARS-CoV-2 and COVID-19 Research Reading and Literacy Development Innovations in Medical Education Higher Education Research Studies Behavioral and Psychological Studies Consumer Behavior in Brand Consumption and Identification Health Sciences Research and Education

Links

ORCID Research Group

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OverviewAI-generated summary

Matt Brown's research investigates various applications of educational and marketing frameworks. He has published work on the effects of the COVID-19 pandemic on social media marketing behaviors in India. Another area of his research involves applying specific literacy frameworks to middle grades language arts instruction and exploring the use of control charts for program assessment in higher education. Brown also studies patient perceptions of brand equity in over-the-counter pain relief medications and investigates the impact of virtual clinical environments on nursing students' competence in medication dosage calculation. His work has resulted in 22 publications and 152 citations, with an h-index of 5. He has collaborated with Kevin Mason on two shared publications.

Metrics

h-index: 5
Publications: 22
Citations: 152

Selected Publications

From performance standards to evidence-based decisions: applying self-starting control charts in higher education program assessment (2025) DOI
Patient brand equity perceptions that predict brand choice preference for over-the-counter pain relief medications (2023) DOI
Pandemic effects on social media marketing behaviors in India (2021) DOI